Deep in the heart of downtown Atlanta’s industrial center, META worked with SPOTIFY to create a one-of-a-kind performance stage to celebrate the launch of Lil Yachty’s newest album “Lil Boat 2”. META worked alongside Spotify’s creative, experiential marketing and Fans First marketing teams to lead all production, design and execution of the event.
The exclusive invite-only event was hosted by our partner Spotify for Lil Yachty’s 300 biggest streaming fans, press and influencers, Spotify guests & executives
The event centered around an experience in which the artist performed for his fans, within an intimate yet impactful stage backdrop of flowing water being dynamically controlled with video content and light. Fans were immersed in an oasis of moving water which culminated in the the ultimate moment of “Parting The Sea”.